I’m 44 and have a very understanding, heroic hubby, two crazy daughters and a 2 nutty frenchies.
I walked away from a 15 yr long career as a high-risk midwife in the NHS, because I picked up a camera and fell in love.
Self taught, I don’t pretend to be the most technical shooter, but I’m passionate and know my stuff.
I have grown the most incredible business over 10 years and opened my first studio in 2010.
Looking back now, I know I had no idea…but a definite goal.
My business plan was amazing to me. I still have it, it’s so cute!
I’d found the premises I wanted, in a high end UK market town. 3 derelict floors and I only had plans for the ground floor to start.
I carried that business plan, suited and booted to 3 different banks and one said that they’d lend me money to get started.
Only £10k but I blagged it, stretched it and got going.
I shot families and signed up to buy leads from gift experience companies. They asked me did I do makeovers and boudoir?
I said YEP!
I didn’t, it was a fib.
I ran to the second hand shop, bought a bed and a chandelier. With the help of friends I created makeover and boudoir rooms upstairs and a dressing room within a couple of weeks.
Around this time, Groupon was BIG, I opted in and our first few gained us hundreds of new clients.
All through this it was a numbers game. Some bought, some didn’t. Some were amazing people, some weren’t so much (I now know why – ALL my fault).
As a team, we really did meet everyone, experienced every joy and objection.
However, I was unhappy.
My clients deserved better, as a team we deserved better.
It was niggling me.
I wanted to rise up and create the perfect business, an awesome client experience… I knew we had something very special, our reviews showed this.
Around 2014, I discovered a new business model and it changed our game for the better. With this new education under my belt, combined with my own experience and the slow development of ‘Your Journey’™️ I’ve created a very successful studio business model, that I can share with you in 2020.